Growth Modelling Tool (v2)

Enable Organic Contribution

Organic / SEO

Monthly Visitors:

Visitor to Lead Conv. (%):

Enable PPC Strategy

PPC / Paid Search

Monthly Budget ($):

Avg. CPC ($):

Visitor to Lead Conv. (%):

Overall Funnel Stages

Lead to MQL Rate (%):

MQL to SQL Rate (%):

Enable LinkedIn Posting Strategy

LinkedIn Organic Posting

Posts per Month:

Avg. Impressions per Post:

Impression > Comment Rate (%):

Comment > Lead Rate (%):

Monthly Cost (Content/Tools, $):

Enable LinkedIn Outreach Strategy

LinkedIn Outreach

# Profiles Doing Outreach:

Invites Sent / Profile / Month:

Invite Acceptance Rate (%):

Accepted > Reply Rate (%):

Reply > Conversation Rate (%):

Conversation > Meeting Rate (%):

Monthly Cost (Tools/Profile, $):

Enable Cold Email Strategy

Cold Email

Emails Sent / Month:

Reply Rate (% of Sent):

Reply > Meeting Rate (%):

Monthly Cost ($):

Enable Affiliate Marketing

Affiliate Marketing

Customer to Affiliate Conv. (% / Month): Percentage of total customers at the start of each month who become new affiliates.

Leads Generated / Affiliate / Month:

Commission Rate (% of Recognized MRR):

Monthly Platform/Mgmt Cost ($):

Enable Social Ads (CPM)

Social Paid Ads (CPM Based)

Number of Sales Reps:

SQLs Handled per Rep/Month:

SQL to Win Rate (%):

Avg. Deal Size ($):

Sales Cycle Length (days):

Enable Hiring Plan

Hiring Plan

Hire New Reps (Start of Month #): Enter 0 or leave blank to disable hiring.

Number of Reps to Hire:

Rep Ramp-up Period (Months):

New Rep Productivity During Ramp (%):

Projection Length (Months):

Starting Customers:

Starting MRR ($):

Starting Cash Balance ($):

Enable Sales Team Costs (Base + Commission)

Sales Cost per Rep/Month ($):

Commission Rate (% of New MRR):

Calculate Recurring Commission on Recognized MRR? (If off, applies only once to booked MRR)

COGS (% of Revenue):

Enable Marketing Team Costs

Marketing Team Cost/Month ($):

Mkt Team Cost Growth (%/Month):

Enable R&D Costs

R&D Cost/Month ($):

R&D Cost Growth (%/Month):

Enable General Ops Costs

General Ops Cost/Month ($):

G&A Cost Growth (%/Month):

Churn Rate (%):

Growth Modelling Dashboard

Inputs

Sensitivity Analysis

KPIs

Graphs & Illustrations